Entrepreneurship Books
Start With Why?
About the Book
The world-famous book ''Start With Why'' was written by great author ''Simon Sinek''. This book tells us about Business strategies to build the business, This book says we should first focus on ''Why''. The total number of pages in this book are '255'.
Review of The Book
Hello, Guys, I hope you're doing absolutely fine. Today I'm going to share with you some business tips, That will help to increase your business capital.
You might have heard Samuel Leakey's name but in 1880. This name was very common to be in the Newspaper. This name was so famous because Every organization needs 3 things to be famous.
- CAPITAL
- SMART TEAM
- MARKET CONDUCTION
Samuel Leakey had all 3 things. That was the reason that everyone is hearing his name.
CAPITAL- He got 5000$ from ''War Department''. That means he had enough money.
SMART TEAM- and his contacts with Powerful & Great people of the world. and also he made his team with Smartest People of the World.
MARKET CONDUCTION- At the time ''Market Conduction'' was good for him. even the New York Times was covering his every movement.
But at the same time Orville & Wilbur (Wright Brothers) also completing their dream. They did not have 3 things to be famous.
CAPITAL- They had Little money from the shop.
SMART TEAM- Not a single person studied college.
MARKET CONDUCTION- No one knew about the Market conditions.
But in 1903 they made one Machine, which can make human fly, that is called Airplane. That was the first time when they created history with nothing.
''Samuel Leakey'' had everything but he failed, on another hand ''Wright Brothers'' had nothing but how they made Airplane?.
The answer to this question is hidden in one principle, which is called ''The Golden Circle''.
This idea says why some organization gets successful without using money while why some organization used their whole money but not much success as they should have been.
This is a simple idea that is based on 3 questions.
- What
- How
- Why
Every organization knows, ''What they do''. What is the reason that's why they are doing that?
Some organizations also know, ''How they do''. what is that process what they are doing.
But there is a very less organization, they have clearly known, ''Why are they doing it''. what is the purpose behind it?
Why means is it not to earn money. Money is the result of what we do. why means your purpose, your cause.
One study has shown 78% of people don't know their purpose that why are they doing it. They are just running for money like a Zombie.
These days also many companies only focus on ''What & How''. but the main question is ''Why''. They don't focus on that. That is the reason for a company can't get success for a long time.
People get inspired by ''Why''.
Your organization's goal should be to do business with people ''Who believe in your believe''.
The Biological Reason For ''Why''
If we see our brain's ''Cross Section'' from the top. So it's divided into 2 categories which are similar to ''The Golden Circle'', our ''Neo Cortex'' is related to What. Because this part is responsible for Language, Analytical thinking.
2nd part is our ''Limbic Brain'' which is related to Why. because this part is responsible for Trust, Loyalty.
That is the success point of Apple company. Apple always uses this rule to focus our ''Limbic Brain''.
''The Wright Brothers'' also got success because they were cause-driven & they had strong beliefs. If they will be able to make a flying machine it would change the course of the world.
